Product Description It goes without saying that ingredients are the heart of our business. And we think about them a lot – it’s a healthy obsession! We believe food should give your body more of the good stuff (protein, vitamins and minerals). And less of the not so good stuff (sugar, grains and gluten). Standards that ingredients must live up to in order to star in one of our products. That’s the simple way. From the Manufacturer Ingredients You'll Fall In Love With Almonds: Not only incredibly delicious, almonds are also a good source of protein (to help keep you full), magnesium (for bone health), and vitamin E (a powerful antioxidant). That's a perfecta trifecta in our book!Coconut Sugar: We love coconut sugar not only because it is one of the lowest glycemic index sweeteners on the planet, but it also contains naturally occurring vitamins and minerals (including potassium, magnesium, and iron). Amazingly Delicious At Simple Mills, we pride ourselves on the taste of our products, making sure that every mix tastes absolutely delicious! Packed with Nutrition All our ingredients are intentionally selected for the vitamins and minerals they contribute. And Simple Ingredients Our products are made with simple ingredients you can pronounce. Our pancake mix for example contains just almonds, coconut sugar, arrowroot powder, cream of tartar, baking soda, and salt! We love almonds because of the nutritional punch they pack! About the Startup Describe your product in 3 words.Delicious, Simple, and Nutritious.How did you come up with the idea for this product?Simple Mills began out of a necessity and a desire for a food that is simple, healthy, and delicious. In her own kitchen in North Carolina, Katlin made the very first Simple Mills muffin mixes one-by-one, using intentional ingredients that made her feel great.What makes your product special?Our mixes are incredibly tasty all while being rich in nutrients. They are made of simple ingredients you will simply fall in love with! All products are naturally gluten-free, grain-free, paleo-friendly, and non-GMO.What has been the best part of your startup experience?Creating a product that makes people's lives easier, tastier, and healthier. Every day we hear how our mixes have changed the way people think about the gluten-free world - products really can be nourishing and satisfying.